How Alibaba's Business Model Transcends Amazon, Facebook, Google Alibaba's heavily trafficked internet properties and partners include online shopping sites such as Taobao Marketplace and Tmall, entertainment sites such as video hub Youku Tudou and information portals such as UC News Feed and search engines such as mobile search provider Shenma. The company has also invested in social media through its stake in microblogging site Weibo. All are "interconnected, highly complementary and synergistic," Yu said. Taken together, Yu estimated that Alibaba's sites reach "the vast majority of Chinese internet users," with e-commerce covering 65 percent of them, video covering 82 percent, social media 35 percent and newsfeed and search more than 30 percent. Alibaba's users can be tracked across all of the companies sites and services through a "Unified ID" Alibaba currently has data on 500 million people thanks to its "unified ID" feature, which tracks users across not only its internet properties but different devices as well. In addition, the company uses more than 8,000 different consumer labels related to gender, geographic location and various shopping preferences to allow for better categorization and targeting of those consumers. Over the past two years both the company's active marketer base and the spend per marketer have been increasing. Over a million marketers are spending on the platform every month | 
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