There are an estimated 12 to 24 million ecommerce sites across the world, with thousands more being created every day. So, how can you possibly stand out in such a seemingly overcrowded space? The key to securing your place in any industry is to select the right market niche to serve. With the vast majority of ecommerce startups set to fail within their first 120 days, it's crucial to understand the needs of your market and align your product and service accordingly. Niche marketing is an advertising strategy designed to attract a specific subset of customers. There's a host of intelligent tools in the market you can use to tap into customer data for more targeted advertising. Best example is product features, a suite of tools that help you grow your global sales online, optimize your product listings, and attract more customers. The most meaningful benefit of niche marketing is that it allows you to differentiate your brand from competitors with a similar offering. So, rather than blending in with all the other brands in your service, your brand will stand apart, therefore appearing more valuable. | | | | |
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